Challenge
In 2017, Northfield Savings Bank implemented a major brand redesign and marketing campaign. They selected us from a number of potential partners to help them transform their 13 branches throughout Vermont, giving them a new, clean and modern design.
Solution
Utilizing their brand-guide, we developed standards for interior and exterior signs and branded elements that could be tailored for each location based on architectural considerations and zoning requirements.
Result
Consistent messaging, an engaging feel to their external and internal spaces, and on-point brand recognition throughout all 13 branches.